Top Social Media Apps for E-commerce Businesses in 2025

Social media is an important part of the lives of professionals and e-commerce brands. The most important thing to support this fact is that most users look for the social media handles of brands to check their relevance. It has become important for startups and established businesses to use social media for effective digital marketing. Besides, if we ask you a simple question about your activity before reading this blog, you would probably say you are scrolling through social media.

This is the reality of today’s modern era, where people prefer social media to gain knowledge and entertainment. The number of social media users increases as the days pass. Think about it: If you delete Instagram today, you’ll download it again tomorrow for some reason because this is the pattern.

Hence, maintaining a strong presence on social media is a necessity for e-commerce businesses. For this, you must know why they hold this much importance in our lives and discover their functionality. This blog is all about the best features of social media apps for businesses in 2025. Let’s explore further to know more!

1. AI understands User Behavior – Product Recommendations

The foremost feature of social media platforms is the integration of AI with product recommendations. It is capable of understanding what the user wants through regular monitoring of the user’s behaviour. This is why it remains important:

No more guessing—AI helps businesses target their ideal customers
The algorithm sells for you—even while you sleep.
Most importantly, it shows your products to the correct group of people who need them.

For instance, You watch a couple of skincare tutorials on TikTok. Suddenly, your feed is full of shoppable beauty products. Coincidence? Not a chance. This is the magic of AI integration into social media.

2. In-App Shopping—No More ‘Link in Bio’ Hassles

Remember when you had to direct followers to a website link just to make a sale? But you can chill because now, you can buy directly from social media—no extra steps.

How this helps businesses:

Foremost, social media apps offer multiple payment options, from Google Pay to credit/debit card payments.
Secondly, the amazing user experience of social media apps facilitates a smooth shopping experience.
Impulse buying is higher when checkout is just a tap away.

3. Full-time Support with the Availability of AI Chatbots

Do you have a question about a product at midnight? No worries—AI chatbots have your back.

What they can do:

Answer customer questions instantly (so no waiting).
Help with tracking orders & returns.
Give personalized recommendations based on past purchases.

For instance, A customer messages your Instagram store, asking if a dress runs small. An AI chatbot responds instantly, saving you time and making the customer happy.

4. Short-Form Videos & Live Shopping Drive More Sales

No one wants to read long product descriptions anymore. They want quick, engaging videos showing the product in action.

What’s trending?

Shoppable TikToks & Reels (watch it, buy it).
Live shopping events (brands showcase products in real time).
Clickable links in videos for instant checkout.

Example: A TikToker shows off a skincare routine, and the products pop up as clickable links while you watch. One tap, and you own them.

5. Blockchain Makes Shopping More Secure

Online scams and fake products are a huge problem. But in 2025, blockchain technology will make shopping safer.

How it helps:

Prevents fraud (secure transactions).
Verifies authenticity (great for luxury items).

The Benefits of Social Media Platforms in Brief

Massive Audience Reach
Cost-Effective Marketing: Big impact, small budget!
Businesses can track which posts, ads, and products perform best through data analytics.
Enhances Customer Support: Quick responses = Happy customers!
Boosts Brand Awareness: Be seen by the right people
No website? No problem: Direct Sales Through Social Commerce
Builds Strong Customer Relationships: Engagement = Loyalty
Boosts Website Traffic & SEO: As you know, more social presence = more visitors!
Global Expansion Opportunities: Businesses can reach international customers without setting up physical stores. Sell beyond your local market!

Instagram & LinkedIn – The King of Social Media Platforms

Both Instagram and LinkedIn are ruling the world of social media and the internet with their extensive features.

Instagram

Instagram is a popular social media platform that is used by most people. There are thousands of people using Instagram each second. In that case, it is a must to stay active on the platform to increase your brand name and awareness. The extensive features include:

Instagram stories: Foremost, you can share attractive and appealing stories on the platform that are relatable and unique. You can share your work process, promote your brand, and interact with users.
Reels: Secondly, you can share short reels of engaging content related to your services. You can use this trend to the fullest and set a great impression on your customers. Besides, use it to tell your story and journey. As you already know, people are fond of Insta reels, and posting regular reels can get you ahead.
Instagram and shopping: Subsequently, you can tag your products in your stories, offering a direct link to them. This is advantageous for e-commerce businesses.
Live sessions: Next, you can connect with users and your customers going live on the platform. Moreover, a live session helps you to answer various user queries.

LinkedIn is famous for business marketing and networking with professionals that can benefit your business. The extensive features include:

Company pages: Firstly, you can create a company page on LinkedIn that showcases your brand. Moreover, a perfect company page helps you create trust in your connections and users.
Groups: Secondly, you can share various articles and content on LinkedIn groups to spread knowledge related to your services. You can use your expert knowledge to share the necessary content.
Content and article: Likewise, you can showcase your expertise and knowledge with brilliant posts and articles.
Ads on LinkedIn: Thereafter, you run ads on the platform to get attention and attract users.

Conclusion

Wrapping up with the article and creating a strong presence on social media can positively impact your sales growth and brand fame. You just need to resonate with the extensive features of social media and create effective strategies. Nextr Technology is the best web development agency in Delhi. We provide insightful articles to create awareness and understanding among users and professionals. To know more, contact us!

Thank you for reading 🙂