India’s ecommerce industry is growing at an unprecedented pace. According to industry reports, the Indian ecommerce market is projected to cross $160 billion by 2025. From startups to established brands, businesses across the country are moving online to reach millions of digital shoppers.
One of the first questions every business owner asks is:
👉 “How much does it cost to build an ecommerce website in India?”
The cost of ecommerce website development in India varies widely depending on your business goals, design, platform, and features. A simple ecommerce website can start at ₹40,000, while a high-end marketplace with advanced features may go beyond ₹10,00,000.
This in-depth guide will break down all the factors, hidden charges, comparisons, and smart tips so you can plan your budget effectively.
eCommerce website development cost in India varies widely, influenced by several factors that every business owner should understand. With India’s eCommerce industry projected to reach a staggering $200 billion (₹16 lakh crores) by 2026, establishing your online store has never been more crucial. In fact, the market is expected to grow at an impressive 21.5% CAGR, reaching approximately $299.01 billion by 2029.
When researching eCommerce website price options, I’ve found that costs can range dramatically. A basic yet functional eCommerce website can be built for as little as $299, while more complex solutions for larger businesses may cost between $5,000 to $100,000. Additionally, a simple eCommerce website in India typically costs anywhere from ₹60,000 to ₹10,00,000. However, understanding these price variations requires examining several key components that contribute to the overall cost of an e-commerce website in India.
In this comprehensive guide, I’ll break down exactly what you’ll pay for when developing an eCommerce website in India. We’ll explore how business size affects pricing, which features drive costs up, and smart strategies to reduce expenses without compromising quality. As the Internet revolution continues with over 850 million Indians now online (59% internet penetration) , there’s never been a better time to understand the true cost of establishing your digital storefront.
Why Ecommerce Websites Are in Demand in India
Before we get into the costs, it’s important to understand why ecommerce development is booming in India:
- 📈 Rising internet penetration – 900+ million users by 2025.
- 📱 Mobile-first shoppers – most transactions happen via smartphones.
- 💳 Digital payment adoption – UPI and online wallets have simplified payments.
- 🏪 Shift from offline to online retail – businesses need an ecommerce presence to survive.
This demand makes ecommerce websites a must-have investment.
Key Factors Affecting Ecommerce Website Development Cost in India
1. Platform Choice
The platform you choose determines the base cost of your ecommerce website.
- Shopify / Wix / BigCommerce (Hosted Solutions)
- Cost: ₹1,500 – ₹6,000/month (subscription fees).
- Best for: Small to medium businesses.
- Pros: Easy setup, quick launch, no heavy coding.
- Cons: Limited customisation, recurring fees.
- WooCommerce (WordPress Plugin)
- Cost: ₹40,000 – ₹1,50,000 (development + hosting).
- Best for: Startups & SMEs.
- Pros: Highly customizable, affordable, and large community.
- Cons: Requires regular maintenance.
- Magento / OpenCart / PrestaShop
- Cost: ₹1,00,000 – ₹5,00,000+.
- Best for: Large businesses with high product volumes.
- Pros: Scalable, powerful, supports enterprise-level ecommerce.
- Cons: Complex setup, needs skilled developers.
- Custom Development (React, Laravel, Node.js, Django, etc.)
- Cost: ₹2,50,000 – ₹10,00,000+.
- Best for: Enterprises & marketplaces like Flipkart or Nykaa.
- Pros: Unlimited customisation, long-term scalability.
- Cons: Expensive & time-consuming.
2. Design & User Experience (UI/UX)
First impressions matter. A professionally designed ecommerce site improves trust, conversions, and brand identity.
- Template-based design: ₹20,000 – ₹60,000.
- Custom UI/UX design: ₹80,000 – ₹2,00,000.
- Premium, interactive UI with animations: ₹2,00,000 – ₹4,00,000+.
3. Features & Functionalities
The more features you add, the higher the cost.
| Feature | Cost Range (INR) |
| Basic product catalog | ₹20,000 – ₹50,000 |
| Shopping cart & secure checkout | ₹30,000 – ₹60,000 |
| Multiple payment gateways | ₹15,000 – ₹40,000 |
| Shipping & logistics integration | ₹20,000 – ₹60,000 |
| Multi-language / multi-currency | ₹50,000 – ₹1,50,000 |
| Multi-vendor marketplace | ₹1,50,000 – ₹4,00,000 |
| Mobile app integration | ₹2,00,000 – ₹6,00,000 |
| AI-based personalization & chatbots | ₹1,00,000 – ₹3,00,000 |
4. Development Team (Who You Hire)
Your choice of developer/agency impacts pricing.
- Freelancers: ₹40,000 – ₹1,50,000 (ideal for small projects, but risky).
- Mid-size agencies: ₹1,00,000 – ₹5,00,000 (balanced cost & quality).
- Enterprise-level agencies: ₹5,00,000 – ₹15,00,000 (full-stack, advanced features, strong support).
Ecommerce Website Development Cost Breakdown in India (2025)
| Type of Ecommerce Website | Development Cost (INR) | Best For |
| Basic ecommerce site | ₹40,000 – ₹80,000 | Small startups & local businesses |
| Medium ecommerce site | ₹1,00,000 – ₹2,50,000 | Growing brands |
| Advanced ecommerce site | ₹3,00,000 – ₹10,00,000+ | Enterprises & large marketplaces |
| Ongoing maintenance | ₹5,000 – ₹25,000/year | All businesses |
Hidden / Additional Costs You Shouldn’t Ignore
Many businesses only budget for development and forget ongoing costs, which can add up.
- Domain name: ₹600 – ₹1,200/year
- Hosting: ₹2,500 – ₹15,000/year (cloud hosting can be higher)
- SSL certificate: ₹2,000 – ₹10,000/year (essential for security & SEO)
- SEO & digital marketing: ₹15,000 – ₹50,000/month
- Website maintenance & updates: ₹5,000 – ₹20,000/month
- Third-party tools (CRM, email marketing, plugins): ₹10,000 – ₹50,000/year
Cost Comparison: India vs Abroad
Building an ecommerce website in India is significantly cheaper than in Western countries.
| Location | Average Cost (Basic to Advanced) |
| India | ₹40,000 – ₹10,00,000+ |
| USA | ₹3,00,000 – ₹25,00,000+ |
| UK | ₹2,50,000 – ₹20,00,000+ |
👉 This makes India one of the best outsourcing destinations for ecommerce website development.
Timeline for Ecommerce Website Development in India
- Basic ecommerce website: 4 – 6 weeks
- Medium ecommerce website: 2 – 3 months
- Advanced ecommerce website/marketplace: 4 – 6 months
How to Reduce Ecommerce Website Development Cost in India
- Start with an MVP (minimum viable product) before scaling.
- Use open-source platforms like WooCommerce.
- Choose template designs initially, then upgrade to custom UI.
- Outsource to a reliable Indian development agency instead of hiring a full in-house team.
- Plan features in phases instead of building everything at once.
Best Ecommerce Website Development Companies in India (2025)
If you’re looking for trusted partners, here are some top-rated agencies:
- Nextr Technology – Delhi NCR
Affordable, scalable ecommerce websites with SEO-friendly development. - Company X – Bangalore
Specialises in Magento & Shopify development. - Company Y – Mumbai
Known for enterprise-level ecommerce solutions. - Company Z – Hyderabad
Experts in custom ecommerce platforms & mobile app integration.
👉 At Nextr Technology, we provide custom ecommerce website development in India, helping startups and enterprises build scalable, conversion-optimised, and SEO-ready online stores.
Real-World Example: Cost Case Studies
- Startup Clothing Brand
- Platform: Shopify
- Features: Basic catalogue, payment gateway, shipping integration
- Cost: ₹60,000 initial + ₹2,000/month subscription
- Growing Electronics Store
- Platform: WooCommerce
- Features: 500+ products, multi-payment gateway, SEO optimisation
- Cost: ₹1,50,000 – ₹2,00,000
- Large Marketplace (Like Flipkart Model)
- Platform: Custom React + Node.js
- Features: Multi-vendor, mobile app, AI-based recommendations, logistics automation
- Cost: ₹8,00,000 – ₹12,00,000+
Conclusion
The ecommerce website development cost in India (2025) depends on your platform, features, design, and choice of developer. A basic ecommerce site can cost as low as ₹40,000, while a full-scale marketplace may exceed ₹10,00,000.
If you’re a startup, begin small and scale as you grow. If you’re an enterprise, investing in a robust, custom solution ensures long-term success.
👉 Want to build your ecommerce website with the right balance of cost, quality, and scalability?
Contact Nextr Technology today for a free consultation!
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FAQs
Q1: What is the average ecommerce website development cost in India?
A small ecommerce website costs ₹40,000 – ₹80,000, while advanced marketplaces can go beyond ₹10,00,000.
Q2: How long does it take to build an ecommerce website in India?
Anywhere from 4 weeks (basic) to 6 months (enterprise-level).
Q3: Is Shopify cheaper than custom development?
Yes. Shopify starts at ₹1,500/month but has limitations. Custom development gives more flexibility and long-term ROI.
Q4: What ongoing costs should I expect?
Domain, hosting, SSL, SEO, and maintenance – at least ₹20,000 – ₹70,000 annually.
Q5: Why should I hire an ecommerce website development company in India?
Indian agencies offer high-quality development at affordable rates, along with strong expertise in ecommerce scaling.
