Instagram is taking the IPL 2025 experience to another level with exciting new features that put fans at the heart of the action. From real-time expert interactions to behind-the-scenes content with cricketers, this season is set to be the most interactive yet. This blog discusses everything about the new Instagram Features. Let’s explore to learn more!
1. Longer Reels
The most important feature introduced is the facility to upload longer-duration reels. Yes! So, fans can now showcase much more with 3-minute reels. Hence, fans will not miss to showcase important BTS scenes and moments.
2. New Profile Grid Format for a Better Look
Here, we have another great feature – the new profile grid format. Instagram tried to change the profile look with a 3:4 vertical grid format. This grid format helps fans present IPL videos more appealingly.
3. ‘Ajab Gajab T20 Challenge’ – Where Cricket Meets Entertainment
IPL is not just about serious competition; it’s also about entertainment. Instagram has introduced the ‘Ajab Gajab T20 Challenge,’ a fun-filled cricket mashup featuring retired cricketing legends and popular content creators. Harbhajan Singh, Steve Smith, Naveen Singh, and Dharna Durga are bringing their A-game in box cricket-style battles, combining skill with hilarious on-field antics. The challenge is aired on Star Sports and uploaded as Instagram reels, ensuring fans get their daily dose of both cricket and comedy. Expect unexpected sixes, wild celebrations, and moments that will go viral across social media.
4. ‘Ask Star’ – Get Your Questions Answered on Live TV!
So, imagine watching your favourite IPL match, having a burning question about strategy or player performance, and getting it answered live on television by cricket experts! Sounds amazing, right? Instagram’s ‘Ask Star’ feature makes this possible. Here’s how it works: Fans can submit their cricket-related questions on Threads, Instagram’s text-based conversation app. The Star Sports commentary team, featuring top cricket analysts and former players, will pick some of the best questions. Then, those questions will be answered live to make your experience more entertaining.
5. ‘Shor Squad’ – Your Reels, Live on TV
Imagine watching an IPL match and suddenly seeing your reel playing live in front of millions. With the ‘Shor Squad’ initiative, Instagram has handpicked a special group of content creators whose IPL-themed reels will be featured during live broadcasts. Whether it’s a fan chant, a funny reaction to an umpire’s decision, or a cinematic tribute to MS Dhoni, creative fans now have a chance to get their content showcased. This initiative is turning passionate cricket lovers into influencers, making fan culture a core part of the tournament. It’s Instagram’s way of ensuring that fan voices are heard loud and clear, making the experience even more personal and engaging.
6. Creator Days with Mumbai Indians and Kolkata Knight Riders
A select group of Instagram creators are being invited to attend special ‘Creator Days’ with IPL teams. Mumbai Indians and Kolkata Knight Riders are leading the way, opening their training camps to social media influencers who will get direct access to the players. So, now you can expect BTS footage of the players’ fitness drills, fun locker room moments, and convenient challenges where cricketers take on influencers in friendly competitions. Besides, fans get an intimate look at their favourite stars, and influencers bring their own creative spin to these exclusive experiences. This means more candid player moments, fun interactions, and inside stories, all exclusively available on Instagram.
7. Investment in Influencer Marketing – Brands Are Betting Big on IPL
Content Brands and advertisers have realized the power of Instagram when it comes to IPL marketing. This season, a record ₹550 crore investment is expected in influencer-driven campaigns. 30% of this budget is coming from entertainment and streaming platforms, making Instagram reels and stories a primary medium for engagement. 25% is from FMCG brands, using cricket creators and influencers to promote products creatively. This means more funny memes, viral trends, and branded content flooding your Instagram feed throughout IPL 2025!
8. Enhanced Fan Experience Through Threads & Instagram Hashtags
Instagram is making sure that IPL fans never miss out on any action by optimizing the use of Hashtags like #IPL2025, #CricketReels, and #InstaCricket to keep discussions organized. Threads integration allows fans to engage in deeper cricket conversations, share their thoughts, and discuss matches in real time. So, if you love being part of heated IPL debates, Threads will be your go-to platform this season!
Why Instagram’s IPL Features Are a Game-Changer
1. Increased Fan Participation
You’re no longer just a viewer—you can ask questions, create reels, and even get featured on live broadcasts.
2. Fun & Entertainment Beyond Cricket
Whether it’s a funny challenge or a reel collaboration with a cricketer, the entertainment factor is at an all-time high.
3. More Ways to Connect with Fellow Fans
Whether it’s through ‘Threads’ discussions or Instagram stories, fans can now engage with each other like never before.
How to Maximize Your IPL 2025 Experience on Instagram
To make the most of Instagram’s IPL offerings, follow your favourite teams, players, and Star Sports for real-time updates. Engage with official hashtags to be part of trending discussions. Post creative reels and tag IPL pages for a chance to be featured in the ‘Shor Squad.’ Ask insightful questions on Threads to get them answered live on TV. Stay active, create engaging content, and immerse yourself in the IPL like never before.
Conclusion
In conclusion, all cricket fans are already so excited, and Instagram has tried to take this excitement to the next level with astounding new features. Besides, this is a new opportunity for fans to make this IPL season the best-ever IPL season.
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