Tips on How To Increase Instagram Followers

Instagram has become an essential platform for businesses, influencers, and individuals alike. It’s a hub for creativity, inspiration, and self-expression, making it the perfect platform to showcase your brand or personal brand. With its ever-changing algorithms, it can be challenging to keep up with the latest tips and tricks to grow your Instagram following. In this article, we’ll provide you with 25 tips on how to increase your Instagram followers in 2023. From optimizing your Instagram bio to leveraging Instagram stories and collaborating with influencers, we’ll cover everything you need to know to take your Instagram game to the next level.


1. Create a Strong Instagram Profile

Your Instagram profile is often the first impression people have of you and your brand, so it’s important to make it count. Here are some tips to create a strong profile:

Complete Your Instagram Profile

Make sure to fill out all the necessary fields in your profile, including your bio, profile picture, and contact information. This will make it easier for people to find and connect with you.

Choose a Consistent Theme or Aesthetic

To make your profile stand out, choose a consistent theme or aesthetic that reflects your brand. This means using similar colors, filters, and fonts to create a cohesive look and feel.

Add a Call-to-Action (CTA) to Your Bio

Include a call-to-action in your bio to encourage visitors to take action, whether it’s to visit your website, sign up for your newsletter, or follow your account.


2. Use Hashtags Strategically

Hashtags are a powerful tool for reaching new audiences on Instagram. Here are some tips to use them strategically:

Research and Use Relevant Hashtags

Research the hashtags that your target audience is using and include them in your posts. This will help your content show up in the search results for those hashtags.

Create Your Own Hashtag

Creating your own branded hashtag can help build awareness and create a sense of community around your brand. Make sure to promote it on your website, social media accounts, and marketing materials.

Avoid Banned and Overused Hashtags

Be aware of banned and overused hashtags, as using them could hurt your reach. Do your research and use hashtags that are relevant and specific to your content.


3. Optimize Your Instagram Bio

Your Instagram bio is a great opportunity to showcase your personality and brand voice. Here are some tips to optimize it:

Use Keywords in Your Bio

Include relevant keywords in your bio to help people find you when they search for those terms. This could include your niche, location, or specialty.

Add Links to Your Website or Other Social Media Accounts

Make it easy for people to find your website or other social media accounts by including links in your bio. Use a link shortener to save space and track clicks.

Showcase Your Personality and Brand Voice

Your Instagram bio is a chance to show off your personality and brand voice, so don’t be afraid to get creative with it. Use emojis, humor, or a clever tagline to make your bio stand out.


4. Post Consistently and at the Right Time

Posting consistently and at the right time can help increase your reach and engagement on Instagram. Here are some tips to make the most of your posts:

Create a Posting Schedule

Plan out your posts in advance and create a posting schedule that works for you. This could be daily, weekly, or bi-weekly, depending on your bandwidth.

Identify the Best Times to Post

Research the times when your target audience is most active on Instagram and schedule your posts accordingly. This could vary depending on your niche and location.

Automate Your Posts with Scheduling Tools

Use scheduling tools like Hootsuite or Later to automate your posts and save time. This can also help you stay consistent with your posting schedule.


5. Engage with Your Followers

One of the best ways to increase your Instagram followers is to engage with your current ones. Responding to comments and direct messages is a great way to show your followers that you’re active on the platform and appreciate their support. Hosting giveaways and contests can also help increase engagement and attract new followers. Additionally, asking for user-generated content (UGC) is a great way to encourage your followers to share your content with their own followers, helping to expand your reach on the platform.


6. Leverage Instagram Stories

Instagram Stories offer a unique opportunity to engage with your audience in a fun and interactive way. Creating engaging and interactive Stories, such as polls or quizzes, can help attract new followers and keep current ones engaged. Highlighting your best Stories on your profile can also help convert profile visitors into followers. Using Instagram’s Story features, such as polls and questions, can help increase engagement and make your content more interesting to your followers.

7. Collaborate with Influencers and Brands

Collaborating with influencers in your niche can help reach new audiences and attract new followers. You can also collaborate with brands for sponsored posts, which can help you increase your reach and earn some extra income on the side. Another way to collaborate is to join Instagram engagement groups where you can connect with other creators in your niche and help each other grow.


8. Use Instagram Ads to Boost Your Reach

Using Instagram Ads is a great way to reach a larger audience and attract new followers. Setting up your Instagram Ad account and choosing the right ad format for your goals is crucial to the success of your ad campaign. Targeting the right audience with your ads is also important to make sure that your ads are being seen by the right people. Utilizing Instagram Ads can be a great way to quickly grow your followers and increase your reach on the platform.By implementing these 25 tips, you’ll be able to grow your Instagram following and increase your engagement in no time. Remember, growing your Instagram following takes time and effort, but with consistency and persistence, you’ll see the results you’re looking for. So, go ahead and put these tips to the test and watch your Instagram account soar to new heights.



  • Introduction to Instagram and its importance in 2023
  • Define your target audience and create content accordingly
  • Use relevant hashtags to increase visibility
  • Collaborate with other accounts in your niche
  • Post consistently and at optimal times
  • Utilize Instagram Stories and Reels for engagement
  • Run giveaways or contests to attract new followers
  • Engage with your followers through comments and DMs
  • Optimize your bio with a clear call-to-action
  • Use Instagram Insights to track performance
  • Share user-generated content
  • Cross-promote on other social media platforms
  • Invest in high-quality visuals
  • Utilize influencer marketing
  • Host live events or Q&A sessions
  • Create shareable memes or graphics
  • Participate in trending challenges or hashtags
  • Offer exclusive discounts or promotions for followers
  • Respond to negative feedback professionally
  • Share behind-the-scenes content for authenticity
  • Optimize your profile picture and username for recognition
  • Utilize Instagram Ads for targeted reach
  • Follow relevant accounts in your niche
  • Monitor competitors strategies
  • Recap of tips and encouragement to implement them


1. How long does it take to see results when implementing these tips?

It depends on various factors, including how consistent you are with implementing these tips and how engaged your audience is. However, with persistence and patience, you should start to see results in a few weeks to a few months.

2. Do I need to use all 25 tips to grow my Instagram following?

No, you don’t have to use all 25 tips. Focus on the ones that align with your goals and your audience. Experiment with different strategies and see what works best for you.

3. What are the best practices for using Instagram hashtags?

Use relevant hashtags that align with your niche and your content. Avoid using broken or banned hashtags. Use a mix of popular and niche-specific hashtags. And don’t overuse hashtags – aim for 10-15 per post.

4. Should I switch to a business account to grow my Instagram following?

Yes, switching to a business account can provide you with valuable insights into your audience and help you understand what content resonates with them. Additionally, having a business account allows you to add a contact button to your profile and run Instagram ads to boost your reach.

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